A grand cover! TITLE: Grand Brand Rajini AUTHOR(s): P. C. Balasubramanian, Ram N. Ramakrishnan MY RATING: 4.7 5 of 5 stars The cover has the legend captured from a low angle that itself is a statement on the larger than life image... or brand as the authors have put forth in this book. The book has presented Rajinikanth as a grand brand and chronologically tells the tale of rise of the brand from a mere entity to a super brand and to a Grand Brand. It is like a handbook for those who are in the field of brand management and a 'little big book of motivation' for those who are fighting hard to make it big in the creative field. The language is simple and at times feels like a talking textbook. The anecdotes in the book can rocket up your morale. But yes, I felt the book was more about Rajinikanth and his journey, which of course will attract more of common readers who are looking for a healthy cup of motivation. I would like to sum it up in the author's sty
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